The action’s aim is to draw people's attention to those who gave their lives for the reign of peace in Ukraine, and to show that heroes do not die in people's memory, hearts and minds. They live forever.

The list of ATO heroes who died in the East of the country, among which there are the names of the warrior-scouts, too, has been agreed with their families. The districts of the city, where it is planned to place the billboards depicting the fallen in ATO Kirovohrad citizens, have already been determined.

The printing products will be produced at the expense of the Union of Advertisers. To determine places of publishing social advertising, it should be agreed with billboards owners.